Solidaridad Network is an international solution-oriented civil society organization working through eight regional expertise centres to transform markets to make them more sustainable and inclusive. Our eight regional expertise centres include Asia, Eastern and Central Africa, Europe, Latin America, North America, Southern Africa, South America, West Africa and our global Secretariat in the Netherlands. Solidaridad Eastern and Central Africa, one of the regional centres, is headquartered in Nairobi, Kenya with country offices and programmes in Democratic Republic of Congo, Ethiopia, Tanzania and Uganda. Solidaridad works in over 13 commodities, however for East Africa the common commodities include Tea, coffee, Sugarcane, aquaculture, Livestock, Dairy, Textiles, Cotton, leather, fruits and vegetables, Cocoa, Oil palm and Gold. We bring together players across key commodities and engage them with innovative solutions to improve production, ensuring the transition to a sustainable and inclusive economy that maximizes the benefit for all.
2. Project Background
In Tanzania, more than 450,000 families and 110 estates derive their livelihoods from growing coffee with excess of 2,000,000 people employed directly or indirectly in the coffee industry. The challenges facing the sector include: i) extremely low productivity due to aging trees and producers, as well as inadequate access to inputs (such as, improved-variety planting material); ii) poor adoption of good agricultural and climate-smart practices, lack of on-farm and community level processing and value addition; iii) low profits and profitability for coffee farmers; iv) lack of competitive marketing channels due to auctions system and export licensing requirements; v) limited sector integration and shared-value business models between large exporters and farmers; vi) high prevalence of cross-border coffee smuggling (20% of total production), especially for Robusta coffee; and vii) high producer taxation.
The sector is also plagued by social and cultural barriers, such as gender exclusion (youth and women) and food and nutrition insecurity.
2.1 Project Objectives
PACE’s overall objective is to promote a sustainable and inclusive sector development through a robust export oriented coffee value chain by 2023. To achieve this, the action has set four specific objectives: i) improving export oriented coffee sector; ii) increasing incomes through job creation; iii) enhancing food and nutrition security of smallholder coffee farmers; and iv) enhancing sectoral value addition and marketing.
2.2 Project Expected Results
The key results expected included but not limited to:
- Improved productivity and enhanced food and nutrition security of smallholder coffee farmers
- Increased incomes for coffee farmers through diversification and job creation
- Improved export oriented coffee sector in Tanzania
- Enhanced sectorial value addition and marketing.
3. PACE Project Consortium
Tanzania Coffee Research Institute: A government research body with a mandate to initiate, implement, promote and carry out research on coffee production, processing, quality, farming systems and husbandry of other crops associated with coffee. TaCRI has implemented three European Commission programmes in the past and currently works with Solidaridad ECA to implement her Coffee Resilience Program in Northern Tanzania.
Envirocare: A non-profit organization working in Tanzania, primarily focused on conserving the environment and improving livelihoods in local communities with gender, human rights and community based organisation integration through a participatory approach.
Solidaridad Tanzania Country Office: Carries out Country level implementation roles for the PACE Project. The organization has been implementing programs in coffee, horticulture, sugarcane, cotton, dairy, gold and landscape management in Tanzania. We have a rich experience in promoting best practises and sustainable production, trade and market development for producers. Our programs in Tanzania focus on value chain development, food security, gender inclusivity, ICT, climate innovations, investment in viable businesses for impact creation while working together with governments, multilateral agencies, private companies as well as commodity producers.
Solidaridad Europe, Established in 1969 in the Netherlands. Developed Max Havelaar label for sustainable supply chains in 1988, and have garnered over 50 years’ experience on sustainable supply chains throughout the globe.
4. OBJECTIVES OF THE VALUE CHAIN ANALYSIS
The overall objective of this assignment is to carry out a Value Chain Analysis and market assessment of the coffee sector in Tanzania to provide evidence-based information to proposed project interventions on increasing incomes through job creation and enhancing sectoral value addition and marketing. In particular, the Value Chain Analysis and market assessment should shed light on the status and viability of existing and potential coffee and other related products markets and determine which hold promise of employment opportunities in the coffee value chain, product expansion, market viability, value addition opportunities and quality improvement.
5. Suggested Approaches and Methodologies
The study will be based on data and information gathered from both primary and secondary sources. Secondary sources would comprise relevant project documents, coffee sector reports, and government reports. Primary data will be collected from sampled beneficiaries, government line ministries, business community representatives, existing women and youth groups, market actors and other NGOs in the project regions. The detailed methodology and field work schedule will be finalized in consultation with Solidaridad, partner organizations and the consultants.
However, the consultants will ensure the following steps:
a) Visit PACE Project Management Office in Tanzania, and hold interactions with Country Manager, Program Manager, M&E & Communication Unit and PACE core team to be acquainted with project, its activities and the proposed work.
b) Draft an appropriate methodology for primary data collection and develop data collection tools (e.g. market survey, interviews with market actors, key informant interviews), Focus Group Discussion (FGD) guides that will be used to conduct the market assessment and Value Chain Analysis (to be reviewed by Solidaridad). The methodology should specifically consult, and identify opportunities for, women and youth (male and female).
c) Plan and conduct a market assessment and Value Chain Analysis focusing on:
i. Mapping and profiling the existing job creation opportunities within the coffee value chain both on farm and off farm in the selected targeted districts with the intended outcome to identify feasible and most effective opportunities for women and youth.
ii. Generate a shortlist of 4-5 profitable and technically feasible business cases within the coffee value chain in each target district. Criteria for short listing and selecting the cases should include potential for growth and potential pro-poor adaptability.
iii. An end-to-end assessment that provides a detailed analysis of at least 4-5 business cases along the coffee value chain and provide recommendations on how the selected target group can be engaged in the value chain in different roles (supplier of inputs, producer, processor, transporter, traders).
iv. Assess selected market systems supporting environment (services, policies and rules regulations, infrastructure), and market constraints in the selected target districts.
v. Describe skills training needs related to potential roles in the value chain.
vi. Suggest off-farm income generating activities and technical vocational skills in demand based on the market analysis, feasibility (technical, social, economic) and local/regional opportunities for acquiring these skills.
vii. Identify areas of intervention in the coffee value chain cycle for women and youth with low literacy levels and specific skills training needs.
d) Draft a market analysis and Value Chain Analysis report, which includes an executive summary and practical recommendations that can be used to inform the PACE coffee project interventions to ensure viability, appropriateness, and ultimately sustainability.
e) Share draft report and obtain comments/inputs and incorporate the same into final report.
f) Prepare final report and submit (hard copy and electronic version in word format) to Solidaridad Tanzania Office.
6. Deliverables
The following deliverables are envisioned under this ToR:
Hard and E copy of the final Value Chain and market assessment report with the following mandatory information included;
a) Identification of areas in the coffee value chain where women and youth can be engaged (business cases)
b) List of actors – describe the actors in the market system/value chain – producers, aggregators, wholesalers, retailers, consumers, transporters, financial etc. Describe what the role of actors in terms of the market, present what costs they incur, what income they make, assess their risks, present data on the margins at each step along the value chain.
c) Enabling Environment – describe the policies, rules and regulations governing the market.
d) Market Constraints– analyse and describe market constraints as they relate to the target group.
e) List of programme intervention options/analysis – these should directly address the market constraints in form of a discussion and feasibility analysis.
f) Potential of the growth/market for the proposed value chain interventions and current volume of trade in the proposed interventions.
g) Recommendation for best strategy to move forward and implement these interventions
h) A clear indication of the potentials for integration of small producers mainly women and youth in the business cases identified along the coffee value chain
i) Identification of small improvements that can lead to significant increases in employment and incomes for women and youth in coffee growing communities
) Raw data collected.
QUALIFICATIONS AND EXPERTISE REQUIRED.
- Post-graduate degree in Social Sciences, Business, Economics, Statistics or related field.
- Minimum of 3 years’ relevant professional experience in VCA research and market assessment studies
- Strong background and experience in data collection and analysis.
- Technical expertise in assessing issues of agricultural value chains in Tanzania
- The ability to draw strong and valid conclusions.
- Excellent communication and report writing skills.
How to apply
8. APPLICATION PROCEDURE AND REQUIREMENTS:
Candidates interested in the position are expected to provide the following documentation
· A technical proposal with detailed response to the TOR, with specific focus on the scope of work
· methodology to be used and draft data collection tools
· Initial work plan based on methodology outlined, and indication of availability
· A financial proposal inclusive of all costs related to this study (in EUR)
· Company profile and team CV’s including a minimum of 3 references
9. Work Schedule
Details will be worked out jointly with consultant team and project staff. However, the work is expected to commence from August, 2021 for an estimated 45 days’ period.
The deadline for submission of the EOI will be on 6TH August 2021. The completed technical and financial proposal (inclusive of relevant taxes) together with work plan, should be sent to procurement.eca@solidaridadnetwork.org with subject line clearly marked: Terms of Reference (ToR): Value Chain Analysis for Passport to Coffee Export (PACE) Project, Tanzania
Only successful applicant/firm shall be contacted. If you don’t hear from us in 3 weeks after the deadline consider yourself unsuccessful.
Any form of canvassing will lead to disqualification.
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