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We've discovered some of the most effective ways publishers can drive traffic to affiliate offers and share the top nine ways below.
1. Paid ads online
Advertising is the mainstay for generating leads. Whether you choose to do paid searches, social media campaigns, remarketing, or display ads, it is a proven way to drive traffic to your links.
One of the advantages of using paid lead generation techniques is that the people who click on your links are often at the top of the buying cycle and thus are ready to buy. However, you must balance the cost of your ads with the commission that you receive for each sale. If the cost per ad conversion is $ 50 and the commission per sale is $ 40, this type of lead generation isn't worth pursuing.
2. YouTube
YouTube is the second largest search engine on the internet, receiving nearly three billion visits per day. As such, it is very beneficial for you to start your own channel to promote your offers. Add a catchy video clip that relates to your offer, then include a compelling call-to-action that links to your product. Also, be sure to include a call-to-action link or a discount code in the description box, along with a short description of your video. To get more out of your video, add an overlay, which is a small square that stays on the video with a CTA on it. You can start from ads.YouTube.com.
Don't limit yourself to YouTube because there are other video channels like Vimeo that can be used to have a good effect. However, one of the downsides to video promotion is that it takes time and effort to produce quality content that attracts a loyal audience. On the bright side, awesome videos can spread very quickly and can escalate very quickly to hundreds of thousands of viewers.
Also, when promoting affiliate offerings on social media, remember to follow the compliance and disclosure guidelines established by the Federal Trade Commission (FTC) for using affiliate links.
3. Social networks
If your audience is roaming on social media, you and your affiliates' offerings should be there as well. You can use social media in a number of ways, including:
Get involved in communities that need your product. It is important not to promote, but to build relationships by answering questions and engaging with the community. If it helps, readers will click on your name to find out more about you. Ensure your profile links to your website and your offers. Looking for a place to start? Join our exclusive Facebook group Awin for Bloggers.
Share your blog content with links for your display, either on your own page or as promotional posts.
Implement an advertising campaign using social media marketing.
You can also use social media to post long articles that link to your offers. Good places to post include platforms like LinkedIn, Medium, Reddit, SlideShare, and Udemy. The readership of these sites is high, and if your content is relevant and searchable, it could put you in front of thousands of new people.
Once again, when using affiliate links on social media, make sure to follow the compliance and disclosure guidelines set by the FTC.
4. Blog posts
Blog posts are a great way to share affiliate links. If you have an active readership, your audience will really welcome your criticism and advice. Just make sure your blog posts are not used as sales letters; Your content should provide value to the reader and affiliate links should naturally fit the topic. Recipe bloggers use this to achieve a good effect. While discussing how to create the plate, recipe blogs describe the tools needed for the job, using the affiliate links of the sales page for the item in question.
Another way to use your blog posts to promote affiliate links is to respond to readers' comments and use affiliate links in the replies. If the product you're promoting is response related, it doesn't look like a sales pitch, but rather a solution to a reader's problem. Be careful when doing this on other people's blogs, as it may seem unwanted.
If possible, try to keep the content immortal. Evergreen indicates content that will remain relevant for many years to come and may include how-to guides, best practices, or tips and tricks. These types of articles are read and mentioned over and over again. Although you may need to update it occasionally
5. Guest blogging
In addition to building your brand’s own blog, the technique of guest blogging is a tried and true method for generating traffic that has stood the test of time. There are two different aspects to guest blogging: Guest blog on well-known sites that fit your niche. Offer great and relevant content, and if accepted onto other blogs it will expose you to a whole new audience. Make sure your profile and your byline link to your affiliate offers and your website. Your affiliate marketing content should be related to the guest blog and useful to the new potential readership.
Accept guest bloggers on your own website. Publish content from other writers and they will share and link their article, which will, in turn, expose your website (and affiliate offers) to new audiences.
6. Email
Email marketing is still alive and well, with 64% of companies believing it is the best marketing method they have, with an estimated ROI of 3800%. Because of this, make sure you don’t overlook it in response to some newer, more exciting methods.
You first need to build a list, which you can do through providing a free offer - like sharing a report, e-book or webinar - and using a form to capture email address (making sure, if you are marketing in the EU, to comply with GDPR). When emailing your list you must be careful to provide them with useful, relevant content. Otherwise, they will quickly unsubscribe.
Affiliate links can be used to good effect in emails, either as part of the body text or in the signature. It is also perfectly acceptable to promote affiliate products directly in emails, as long as you balance it out with valuable and useful content. If possible, segment your emails so the appropriate affiliate links go to the right audience.
7. Product reviews
The online audience is influenced by other people’s views of a product, and will often research for testimonials and reviews before committing to buy. It’s estimated that 90% of potential buyers will read online reviews before visiting the website and making a buying decision, with 88% trusting them as much as they would if a friend recommended a product.
For publishers who have built up a loyal audience, these statistics are good news. If you write honest and unbiased reviews about products related to your niche, your audience will view these reviews as a trustworthy recommendation. When you have a product or service to promote that is tied to your affiliate marketing efforts, write a review. If you have chosen to promote the product, it is important that you believe in it and recommend it because you genuinely want to help your audience. In this way, you will be able to write a frank and honest review while still including your affiliate link. The review needs to be positive but honest and should not turn into a sales letter.
Make sure when using affiliate links in product reviews to follow the compliance and disclosure guidelines outlined by the FTC.
8. Quora
Quora is a questions site, providing a platform for users to ask whatever they want. Experts then give guidance and advice on the subject matter. Although direct affiliate links are not allowed, you can link to a website or a blog post if it provides more information on the answer you are giving. Make sure the website you send people to contains content with your affiliate link.
Again, when using Quora you must genuinely be looking to provide a valid answer and help the person submitting the question. Good advice will be read and shared, while answers that are just sales pitches will get a thumbs down.
9. A search engine optimized website
Your website is the presenting brand for your affiliate links and needs to be discovered by consumers interested in your niche. Making your content easy for search engines to discover your site is important, as it will help rank your site higher up on searches and drive more organic traffic to your affiliate offers.
Each page should have a well written meta description, meta title, image alt tags, and H1/H2 tags. Research the keywords for your niche and affiliate offers, and add a keyword per page that is relevant to your offers. Ensuring it is in the title and content as naturally as possible, without keyword stuffing, can also help with searches. Also work on achieving backlinks by getting your content shared on social media or other blogs, and include internal and external links within your own content.
If your chosen subject is too niche, you may not get the level of traffic you need to convert your readers into clicks on your affiliate links. Do some research on how many other people are selling similar products by using the Google search bar. Google will instantly tell you how many results they have found, and can help inform the keywords you use to search engine optimize your site.
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